“There is always a difference between ads and reality. Some people don’t have the chance to run in clean and unpolluted spaces.”
That’s why we want these people to share geolocalized photos and videos in order to denounce the wild dumps they witness.
In collaboration with Parley, The Loop is going to be able to list the wild dumps thanks to the geolocalization of the photos and videos published on Instagram. Cleanup operations can be organized on several sites with Parley. For the remaining locations, local authorities will be notified of their landfill problems and will be able to address them.
