adidas introduce you a brand new concept

By being 100% recyclable, our shoes can be reused over and over again

Every year, several billion pairs of shoes are thrown away worldwide and are not recycled. Adidas wants to take the lead in the sports fashion market and wants to change the codes that are dictated by the system. This includes big changes in its production system.

That’s why adidas has created The Loop by adidas, this particular branch of adidas will be used to redirect the different products of the used brand to reproduce new ones. It also aims to promote a more sustainable system for the environment.

„Every year several billion pairs of shoes are thrown away around the world and are not recycled.“

With our new collection points, we collect your old sneakers to produce new ones.

The Loop by adidas, this particular branch of adidas will be used to redirect the different products of the used brand to reproduce new ones. It also aims to promote a more sustainable system for the environment.

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„In collaboration with Parley, we will be able to list and clean wild dumpsites around the world.“

There is always a difference between ads and reality. Some people don’t have the chance to run in clean and unpolluted spaces.